Japan

As of Nov 6, 2026, Apple Japan sells iPhone Duo for ¥364,800 to ¥574,800, depending on storage. Japan was part of the Oct 23 launch, and all four major carriers, NTT docomo, au, SoftBank and Rakuten Mobile, sell it too, at higher full prices than Apple's.

All prices here are in Japanese yen as listed by Apple or the carrier. Nothing is converted.

iPhone Duo prices at Apple Japan

Here's what Apple Japan's online store charges for the SIM-free iPhone Duo as of Nov 6, 2026. Star White and Night Sky cost the same.

Source: Apple Japan's store. Table built by iPhoneDuoGuide.

Consumption tax is already in those numbers. THE BRIDGE's announcement-day report gives ¥364,800 as the tax-inclusive price of the 256GB model, and footnotes on Apple's store page say its displayed prices and monthly amounts include tax.

Going from 256GB to 2TB adds ¥210,000. More on picking a tier in the storage tier price guide.

Paying over time and trading in at Apple Japan

Apple Japan's financing runs through Paidy's Apple-only installment plan. Apple's store page says Paidy's 0% plans come in 1, 3, 6, 12, 24 or 36 monthly payments, paid by direct debit in the Paidy app or by bank transfer, and the minimum purchase is ¥3,000 including tax.

Apple Trade In values depend on your old phone's model and condition, and Apple says its quotes are estimates that can come in lower. As an example, as of Nov 6, 2026, Apple shows an effective price from ¥264,800 for iPhone Duo when you trade in an iPhone 16 Pro (128GB). Apple also limits trade-ins to adults with valid ID.

Buying from Apple with a carrier line

Apple Japan also sells iPhone Duo with a carrier discount if you open a line at the same time. Per Apple's store page, the eligible carriers are NTT docomo and SoftBank when you buy online, and au, NTT docomo and SoftBank at Apple Store locations. Rakuten Mobile isn't on Apple's list.

The fine print matters. Apple says SIM-free iPhones aren't eligible for the offer, and canceling the line within eight days of activation, or never activating it, voids the discount. Pay in full and Apple refunds the discount to your original payment method once the line opens; with Paidy installments, it comes off at purchase.

Launch date and delivery waits

Apple's announcement lists Japan among the more than 70 countries and regions where pre-orders began Oct 16 and sales started Friday, Oct 23. In Japan, pre-orders opened at 9 pm on Oct 16, per KDDI's announcement and SoftBank's announcement.

Apple's online dates slipped fast. Gizmodo Japan reported on Oct 19 that Apple Japan was quoting Jan 22, 2027 shipping for the SIM-free model in every color and capacity, and that Apple told Gizmodo US demand had exceeded its expectations. The same day, 9to5Mac reported some Japanese orders being moved up, in one case from December to Oct 23, with no comment from Apple. By Oct 20, Selectra Japan reported that many of those orders were back at December through January 2027.

Check the date at checkout before you pay.

Which Japanese carriers sell iPhone Duo?

All four big carriers do. Carrier prices are higher than Apple's, and each carrier builds its offer around an upgrade program that waives part of the cost if you return the phone. The figures below come from each carrier's own pages, include tax, and carry the date the carrier gives; check before you sign.

Each carrier page below was rechecked on Nov 6, 2026.

• NTT docomo: docomo's Oct 14 price notice lists docomo Online Shop prices of ¥436,370 (256GB), ¥477,950 (512GB), ¥563,310 (1TB) and ¥677,160 (2TB). Under the Itsudemo Kaedoki Program, you pay ¥10,421 a month for 23 months on the 256GB model and skip the ¥196,680 final payment by returning the phone in month 23 free of faults, water damage, major damage or screen cracks, for a total of ¥261,690 (¥239,690 if a separate docomo discount waives the ¥22,000 program fee). docomo's iPhone page shows the same ¥436,370 starting price as of Nov 1, 2026.
• au: au's iPhone Duo offers page lists the 256GB model at ¥419,800 as of Oct 23, 2026. With the Sumaho Toku Suru Program+, 24 payments at 0%, the final payment is waived if you return the phone to KDDI in months 13 to 25, and the page shows effective costs of ¥230,300 or ¥252,300, depending on the offer and when you return it. A fee of up to ¥22,000 applies when you use the program, which another au offer covers if you meet its conditions. au's iPhone page lists the Duo from ¥419,800 as of Nov 6, 2026; au prices for the larger tiers couldn't be confirmed.
• SoftBank: SoftBank's price sheet lists 48-payment totals of ¥419,760 (256GB), ¥460,080 (512GB), ¥540,720 (1TB) and ¥661,680 (2TB), as of Oct 16, 2026. With Shin Toku Suru Support+, you pay months 1 to 24 (¥9,990 a month, or ¥239,760, on 256GB) and skip months 25 to 48 if you move to an eligible SoftBank phone and the old one passes inspection. A failed inspection can cost up to ¥44,000, and display or touch-panel faults rule the benefit out.
• Rakuten Mobile: As of Nov 6, 2026, Rakuten Mobile's iPhone Duo page lists a ¥433,000 cash or installment price, and its iPhone list shows that as the Duo's starting price, tax included. With the Kaikae Cho Toku Program, a 48-month, 0% plan on a Rakuten Card from ¥9,021 a month, you can skip payments from month 25 by returning the phone in acceptable condition, plus a ¥3,300 handling fee. Rakuten limits buyers to two iPhone Duo units per person, and its larger-tier prices couldn't be confirmed.

On list prices, Apple's SIM-free 256GB model is ¥55,000 less than au's and ¥71,570 less than docomo's, by iPhoneDuoGuide's arithmetic from each page. The catch with the carrier programs is that the low effective cost depends on giving the phone back. If you plan to keep the Duo for years, Apple's SIM-free price is the lowest full price listed here. More options are in where to buy iPhone Duo.

eSIM only: what Japanese carriers say

Apple Japan's store page says iPhone Duo has no physical SIM tray and activates only with eSIM, so you need a plan that supports eSIM. All four carriers say the same on their own pages: docomo's product page says its UIM cards can't be used, SoftBank's SIM FAQ lists the Duo as eSIM-only with no USIM support, au's FAQ says it doesn't take SIM cards, and Rakuten Mobile's FAQ says it supports eSIM only.

A few carrier-specific notes. au says not to switch to eSIM in advance, and to do it once the Duo arrives. au also says eSIM reissue or transfer is free through My au on the web, but ¥4,950 at an au Style, au shop or UQ spot, and your plan must support 5G SA or you'll need to change plans. Rakuten Mobile says dual SIM works as two eSIMs.

Coming from Android? Apple's support document on transferring an eSIM from Android lists au and UQ as the supported carriers in Japan. If your carrier isn't listed, Apple says to contact it to activate your eSIM. See the guides on switching from Android and moving an eSIM between iPhones.

Is the Japanese model different?

Not in any way Apple has announced. Apple's announcement lists no Japan-specific hardware, says iPhone Duo is eSIM-only worldwide, and says mmWave 5G on the C2 modem is supported in the US only. Apple Japan's store footnotes list Japanese as a supported language for Apple Intelligence.

On the carrier side, docomo's iPhone lineup tags the Duo for 5G SA and docomo Starlink Direct. SoftBank's iPhone Duo page notes that no USB-C power adapter or EarPods come in the box. More on that in what's in the box.

Bottom line

As of Nov 6, 2026, iPhone Duo in Japan starts at ¥364,800 SIM-free from Apple, tax included, and Apple's store page lists 0% Paidy plans of 1, 3, 6, 12, 24 or 36 months. docomo, au, SoftBank and Rakuten Mobile all charge more up front but cut the effective cost sharply if you return the phone: in months 13 to 25 at au, in month 23 at docomo, and from month 25 at SoftBank and Rakuten Mobile. For a long-term keeper, Apple's SIM-free model is the simpler buy. We'll update this guide when Apple Japan's delivery dates or carrier pricing change. Buying elsewhere? See iPhone Duo in the UK or iPhone Duo in Australia.